Lingerie from Nova Friburgo Brazil in Europe

Nova Friburgo: The Lingerie Capital of Brazil

The city of Nova Friburgo, along with its surrounding region, is recognized as the largest producer of intimate fashion and lingerie in Brazil, according to the Brazilian Association of the Textile Industry (ABIT). This industrial hub has established itself as the largest and most important lingerie center in Latin America, standing out for its mass production and the quality of its products.

In the 12 municipalities that are part of the area of influence of the Union of Clothing Industries of Nova Friburgo and Region (SINDVEST), a total of 3,094 lingerie factories operate. These businesses range in size from individual micro-enterprises (MEIs) to large corporations. Together, they produce around 336 million pieces of lingerie per year, which represents approximately 35% of the national production. In addition, 14% of these companies export their products to international markets such as the United States, Portugal, Argentina and Uruguay, among others.

The lingerie sector in Nova Friburgo is also a crucial economic driver, generating approximately 28,000 direct jobs, of which 80% are held by women, both in the workforce and in leadership positions. This high female participation has contributed to Nova Friburgo having one of the lowest unemployment rates among women in all of Brazil.

By buying lingerie produced in Nova Friburgo, you are buying products with guaranteed quality. Lingerie from this region is in the process of obtaining recognition from the National Institute of Industrial Property (INPI) as a Geographical Indication of Origin, which will mean a seal of quality for intimate fashion products manufactured in the state of Rio de Janeiro. This will imply that the products will comply with strict quality controls set by the SINDVEST, ensuring that each piece meets the highest standards in the industry.

History of Lingerie in Nova Friburgo

The lingerie tradition in Nova Friburgo has deep roots, starting in the first decades of the 20th century. Initially, the region was known for general textile production, but over time, it specialized in the production of lingerie, due to the high demand both nationally and internationally. The development of this industry was driven by the arrival of European immigrants, especially Italians and Germans, who brought with them advanced textile manufacturing techniques.

Over the years, Nova Friburgo became a benchmark for innovation and design in the field of intimate fashion. Family businesses, many of which are still operating to this day, played a key role in this growth, passing on their experience and knowledge from generation to generation. This legacy has allowed Nova Friburgo to maintain its position as a leader in the industry, adapting to new trends and technologies without losing the essence of its artisanal tradition.

Today, Nova Friburgo lingerie is not only a symbol of quality and elegance, but also an example of how a region can transform its economy through specialization and dedication to a specific product. The city continues to be an epicenter of intimate fashion in Brazil, and its influence continues to expand globally, cementing its status as the true Brazilian capital of lingerie.

The Brasi Brand

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