Fair Trade and Ethical Practices in Our Brazilian Company

Brasi's Story - Part 2

In general, companies are usually born driven by an economic motivation, but in our case, Brasi Original arose from a dream. A dream that a 7-year-old boy nurtured for decades and that, finally, at the age of 41, he decided to make come true: to start his own business.

During a work trip to Seattle, while attending a conference, I took advantage of a free moment to dream and a spark of inspiration led me to think about a business. I started conducting market research and consulted with family members dedicated to the lingerie world in Nova Friburgo, Brazil. I discovered an opportunity: the growing number of Brazilian women living in Europe and the lack of supply of Brazilian lingerie. Everything seemed favorable, so I began to put the project on paper, counting on manufacturing in family factories and registering the brand at European level. Despite encountering some obstacles along the way, I was determined to overcome them and materialize this dream that had been in my heart for so long.

This step in my life not only meant pursuing a dream, but also doing it in my free time, as if it were a hobby. However, what I didn't imagine was that this hobby could generate so much stress. For three months, including vacations, I worked more than 20 hours a day to get my dream off the ground. I was dedicated to the creation of the brand, the development of the website, the negotiation of the manufacturing process, importation, logistics, content management for the web and social networks, and the connection with marketplaces such as Amazon, eBay, Miravia, among others. The initial idea was to take no more than an hour a day once the initial process was underway, with a logistics company that would receive the orders and prepare them, so that my daily work would be minimal. At first, this worked, but not without its difficulties.

Fair Trade Must Benefit Everyone

When I talk about fair trade, I mean fair treatment for everyone, not just the customer. If we think about it, a customer is still a worker in another sector, and should have the empathy to understand that fair trade must be applied throughout the entire chain, from manufacturing to final delivery. In this process, everyone involved should be fairly compensated. When we consume products made in countries where human rights are not respected, we may be paying little in economic terms, but we are supporting an incorrect ethical condition. At Brasi, we don't want to offer high prices at the expense of other people's sacrifice. We want to offer the best service and shopping experience, optimizing resources to have competitive prices without affecting the well-being of our future employees, who must receive fair wages and work fewer hours than required by law. For us, fair trade does not mean that the customer is always right, but that everyone is happy. If a customer has a problem, we will be here to help, but always with common sense and fairness.

We'll Help You

If you have a size problem, although we do not accept returns as such on our website, please contact us and we will seek to compensate you in some way when you buy the correct size. We know that most customers prefer to buy lingerie that has not been tried on by others, and that is something we can guarantee. Our main suppliers do not sell to end customers and, in the case of those that do, we check the goods well to ensure their quality.